OCWC25 AGENDA
The annual Ontario Craft Wine Conference is Canada’s must-attend business, education and networking gathering for wine industry leaders, professionals, growers and staff.
This year’s agenda features quality presentations from leading keynote speakers, industry experts and panels providing data, education and new business tools to all areas of the wine business, including:
ONTARIO’S SHIFTING RETAIL MARKET: Is your winery LCBO-ready? Working with convenience, wholesale channels, licensees & export markets.
SALES/MARKETING: Digital marketing and sales strategies for small business success. Leveraging AI and its practical applications in the winery business, vineyard, production, staff training, and customer service.
STATE OF THE ECONOMY: Economic updates on inflation, interest rates, interprovincial trade, US tariff threats and how wineries can best prepare and compete.
TOURISM/HOSPITALITY/EXPERIENTIAL SALES: Bringing the wine experience to the consumer, enhancing tasting room opportunities, driving new revenue streams and building upon Ontario’s thriving regional wine tourism sector.
SOCIAL RESPONSIBILITY IN THE WINE INDUSTRY: Getting ahead of new market requirements, navigating government guidelines, responsible consumption and pouring guidelines, ethical marketing, sustainable practices and community engagement.
VITICULTURE TRENDS, UPDATES & PRACTICES: Industry updates on the latest developments and threats to agriculture, financials, operations and technical developments.
SUSTAINABILITY IN WINE: Making the case for grape to glass sustainable practices, environmental responsibility and financial viability within Ontario’s wine and agritourism sector.
WINE TASTINGS: Explore Ontario’s traditional and classic winemaking styles and discover the latest innovations and methods to grow your portfolio and attract new consumers.
The OCWC25 planning committee is working hard to bring you a full schedule of practical, business building education that will enhance your business for years to come. Keep checking the OCWC25 agenda page for new session and speaker announcements.
AGENDA: Tuesday, April 23, 2025, Niagara Falls Convention Centre
8:30 a.m. Introductions, Keynote & Wine Growers Canada Awards
10:15 a.m. Coffee break/Trade Show
11 a.m. Concurrent education sessions
12 p.m. Lunch/Trade Show
1 p.m. Concurrent education sessions
2 p.m. Wine break/Trade Show
3 p.m. Concurrent Sessions/Trade Show closes
4 p.m. Main plenary, LCBO update, closing session
5:45 p.m. Post-conference reception & sampling
6:45 p.m. Event ends
WHEN
WEDNESDAY, April 23, 2025
8:00 a.m. – 6:00 p.m.
WHERE
Niagara Falls Convention Centre
Drop Us a Line
Let us know if you have any questions about the Ontario Craft Wine Conference 2025!